How Much Money Have You Spend So Far on PPC?

You know, the more people I try help with ppc affiliate marketing the more and more I realize that most people’s BIGGEST stumbling block to affiliate success is NOT : creating a landing page that converts, finding a profitable offer, optimizing their campaign for profitability or any other technical aspect of the business.

So what’s the biggest stumbling block that stops most newbie affiliates dead in their tracks?

Let me illustrate…

Let’s say I’m helping Joe with his ppc campaigns, and everytime I chat with him or talk to him on the phone he tells me EXACTLY how much he has spend with on Adwords from the day he started :

“Yeah, Amit, I’ve spend $1250.36 on Adwords and I’m STILL not making a profit. What gives?” (Joe won’t mention the fact that he made over $1000 in commissions.)

or

“Amit, I’m getting really frustrated, it’s been 2 months and I’ve lost $400. This affiliate marketing stuff is just not working for me.”

or

“Amit, so what you’re saying is that you want me to LOSE $50-$100 per campaign to learn how to do this business?”

It’s funny, Joe had no problem dishing out over $100k for his college education. He didn’t go up to his professors, and say : “I’ve already lost $35k doing this college thing, and I’m just not seeing any return yet, I don’t think college thing is for me.”

Most traditional business can often be in the red for years before they start making a profits. Can you imagine someone who invested $80k into a fast food franchise getting discouraged after 4 months because they’re not making a profit yet?

WAKE UP PEOPLE!

You’re NOT spending money on PPC, you’re investing into your education. An education that will cost a TINY fraction of what it costs to get a college degree or start a traditional business.

If you think that ppc affiliate marketing is a way to instant riches then please QUIT NOW. Just like any other real business, this business will require effort and financial investment (don’t EVER call it losing money).

My students that have had the most success NEVER focus on how much they’re spending on Adwords, or how much money they’re losing. They understand, just as I did, that they’re learning and success will come in time as long as they stay consistent.

Remember you attract what you focus on.

If you focus on how much money you’re losing, then that’s what you’ll attract more of, losing money.

Instead if you focus on how much you’re campaigns are improving (overtime as you launch more and more), how much your CTR and sales are going up, how much your ROI is improving, and how much you’re learning from the whole process, then I have no doubt you will be successful…as long as you stay consistent.